Internet Guidelines

The international scope of the Internet creates not only an excellent resource, but also a challenge to Mary Kay to develop a global strategy that ensures this resource supports and accurately promotes your independent contractor relationship and our direct selling marketing philosophy. In order to take full advantage of the Internet, Mary Kay has developed the following Internet Guidelines. The Internet Guidelines will help protect the business and the image of Mary Kay Inc. and its Beauty Consultants, promote a consistent Company message free from unauthorized, untruthful or exaggerated claims and rumors, as well as deter poor Web site design.

The use of Company trademarks (e.g., “Mary Kay,” “MK,” the fanciful floral design, product names), or any confusingly similar variation thereof, or the use of copyright protected material, in any form of electronic advertising or communication is not authorized except through Company-approved trademark standardization programs such as the Mary Kay Personal Web Site program. Most Internet Service Providers allow you to create a Web site in connection with the services they offer (i.e., your family Web site). If you take advantage of this service, it should not be used to promote your Mary Kay business. Promotion of your Mary Kay business online is reserved exclusively through participation in the Personal Web Site program and other Company-authorized programs. If you create your own Web site, it cannot incorporate Company trademarks or incorporate copyright protected material. You may, however, link from your own Web Site to your Personal Web Site provided you adhere to the Linking Policy discussed below.

A Beauty Consultant may not utilize the Company’s trademarks or copyright protected material and advertise on the Internet by purchasing space on any other Web site or by purchasing or otherwise obtaining a banner advertisement or other similar advertisement (i.e., electronic classified advertisement).

The best way to drive traffic to your Personal Web Site is to promote it to your customers by placing your Personal Web Site address on your business cards, business stationery, etc. Another way for consumers to reach you is through the Consultant Locator found at www.marykay.com. Mary Kay Inc. does not register your Personal Web Site with search engines (e.g., Yahoo®, Lycos®). We feel that it is of greater benefit to Consultants to have the official corporate Web site, www.marykay.com, be found in a search. This allows the customer to use the Consultant Locator to find a local Consultant rather than trying to sift through the thousands of Consultant Web pages that would be displayed if individual sites were registered.

The Personal Web Site pages are created dynamically. This means the page is created when the address is entered in the address field. This method of page creation allows for more flexibility. Changes and updates can be made to the pages without intricate programming. META tags are not used. META tags are what search engines look for in Web pages to automatically add them to their listings as they search the Internet. Since a Personal Web Site is not created until the actual address is entered, the search engine will not automatically list it.

If you choose to submit or register your Personal Web Site with a search engine, the following applies:

The search string or title you submit cannot contain any Company trademarks (e.g., “Mary Kay,” “MK,” the fanciful floral design or product names).

The search string or title you submit may mention any of the following keywords: beauty, makeup, skin care, cosmetics, dietary supplements, makeover, online shopping, fragrances, vitamins, lipsticks and skin supplements.
Sometimes you're asked to describe the Web site. The description given cannot contain any Company trademarks.
The description may include any of the following keywords: online shopping, beauty suggestions, beauty tips, beauty ideas, complimentary makeover, makeup, skin care, cosmetics, dietary supplements, gift service, personal shopper and personal service.
In the event your Personal Web Site is no longer displayed on the Internet (cancelled or terminated subscription), you must contact the search engine provider to remove your submission or listing.

Mary Kay Inc. recognizes the concern many people have regarding unsolicited email (also called “SPAM”). A Beauty Consultant may not use unsolicited emails to promote Mary Kay products or the career opportunity. This would be considered an unauthorized electronic advertisement. Independent Beauty Consultants are encouraged to follow Internet etiquette and to be good “Net” citizens and expected to abide by all applicable laws and regulations regarding electronic communications.

Beauty Consultants may not advertise Mary Kay products online for sale other than through their Personal Web Site. Listing Mary Kay products for sale on an online auction, online flea market, or other online outlet, would constitute a violation of the terms and conditions of your Independent Beauty Consultant Agreement.